For discerning beer drinkers, the quality of the flavor is worth paying for. According to data from the Brewers Association and other sources, many consumers are willing to pay more for the “affordable luxury” of craft beer, which is why the industry has grown steadily in 2014. That’s why craft beer and draft beer go hand in hand. If your business sells draft beer, you should learn about the craft beer statistics.
You’ve probably heard that draft beer tastes better than bottled or canned beer. But why? There are real scientific reasons why you savor the flavor of draft beer – and it’s not just because it’s classier to drink straight from a glass. [Read more…]