There are several terms used in the draft beer industry that are valuable to understand as you begin serving draft beer. These terms can be broken down into two main categories: conceptual terms and hardware terms. Conceptual terms are the terms that are used in the industry to refer to the scientific concepts that dictate how the system actually functions. Hardware terms are the names of specific parts which comprise the draft beer system. It’s easy to get lost in the language of the draft beer industry, so here’s a handy guide you can refer back to in case you get confused.
For discerning beer drinkers, the quality of the flavor is worth paying for. According to data from the Brewers Association and other sources, many consumers are willing to pay more for the “affordable luxury” of craft beer, which is why the industry has grown steadily in 2014. That’s why craft beer and draft beer go hand in hand. If your business sells draft beer, you should learn about the craft beer statistics.
The brewing industry spends a lot of time and labor to ensure that their version of the world’s best beer is delivered to distribution establishments. It is then the bar manager’s utmost responsibility to finish the job and dispense this craft brewed product as the brewer intended, while also maximizing their own profit. When this is done, the customer, brewer, and pub owner all win. [Read more…]
You’ve probably heard that draft beer tastes better than bottled or canned beer. But why? There are real scientific reasons why you savor the flavor of draft beer – and it’s not just because it’s classier to drink straight from a glass. [Read more…]